Pharmaceutical Convention

Some years ago, the Seroquel marketing team was in a bad spot when the APA convention came around. They were in between agencies, and the APA convention was being held in their back yard in the city of Philadelphia. They asked us to brand the city with the Seroquel logo and colors - no other imagery. We created signage for the Philadelphia Airport and the 30th Street train station, bus signs, billboards on the road coming into the city, taxi toppers and receipts, even the cup holders on the Avenue of the Arts leading up to the convention center. We worked with a myriad of different asset types and vendors. As you can see here it was quite successful. The client was quite amused when a friend who worked at a competitor company got off the train and seeing all the branding, said jokingly "OK, I concede."